And that means bugs. Big bugs. Loud bugs.
Bon-bori festival lanterns…
Cider — or, more strictly, Saidaa…
Eda-mame and sweet corn (and aubergines too).
Melons aplenty.
And more than anything watermelons...
…some of them massive — and equally massively priced.
This whopper is a variety known as "Dynamite" (catch phrase: "explosion of deliciousness"). There was no actual weight given, but it tipped the price scale at a cool ¥5,000.
But that is nothing compared to the fabled Godzilla Egg, which is so fearsome it has to be kept inside its own special cage lest it hatch and rampage through the store wreaking havok.