白圭 is read as 'hakukei' I believe (and not 'hakkei'). In the big scheme of things that's not important. Nor is the simple bar food and booze supplied in this humble basement tachinomi bar.
It's the sign itself that I like. Simple, direct and to the point, and rendered with the barest hint of a flourish.
I'm not going to say more about this place because it's always crowded enough at the best of times. But if you find your way there, say hello.
For those who don't speak/read Japanese, tachi-nomi literally means "standing drinking" — propping yourself up at the counter (or just against a wall or a pile of crates more often).
Here's a piece I wrote for The Japan Times a few years back on classic and contemporary tachi-nomi.