The arches are no longer golden (at least, not over the entrance), and the tacky French fries have been pulled down. After its recent face-lift, the 24-hour McDonald's in the heart of Center-Gai almost seems sophisticated now.
This was last year (during a pink T-shirt promotion):
And this is now:
Is this change significant? Is it an attempt to rebrand the Big Mac? Is it a response to the 'gourmet' burger boom? Possibly, since at least two other outlets in Shibuya now sport the same new clean-cut look.
One more question: can we dare to hope the rest of Center-Gai will follow suit and clean up its act? Don't hold your breath on that one...
And here are some interior shots... can this really be Mickey D's? Next thing you know they'll be serving wine!
